There’s no ‘mishtaking’ the new advertising campaign from Total Glass Ltd targeting installers with the message ‘No one looks after their installers better’. Cleverly-crafted with deliberate eye-catching spelling errors, the ads encourage readers to take a closer look at what the Merseyside fabricator does best – looking after its customers.

“In today’s competitive and maturing marketplace, we are emphasising what we can offer in terms of a comprehensive and high quality product range, backed up with excellence in customer service and support, delivery…and not least, price,” explains Total’s Sales and Marketing Manager, Stuart Waring.

“Sharp-eyed spelling buffs will no doubt have noticed the intentional spelling mistakes. However these are intended to make the reader stop, consider what they are reading and contact us to find out how we do everything better. It’s all about attention to detail – and we can spell, honest!” he adds.

The company claims its campaign is already tipped as an award-winner – make no ‘mistakess’ about that! For details on how Total Glass can look after your business better, contact Stuart Waring or Julian Wetherall on 0151 549 2339 or visit the websites at www.totalglass.com/www.tgcommercial.com